According to Forbes, career coaching is a $2 billion, global industry. It seems you can’t sling a hashtag without finding a career coach online. This is partially due to the internet enabling the growth and popularity of the profession within the last 15 years. It is clear that digital and social media are driving the services that coaches offer.
Recently, I had the distinct pleasure of interviewing a career coach on episode 14 of The Culture Soup Podcast. In speaking with Tristan Layfield, a recent BE Modern Man, I discovered that his role isn’t always about critiquing and improving résumés. He really has to be a social media expert with a strong grounding in what it means to manage one’s personal brand.
Layfield is a former recruiting manager at a Fortune 500 and currently a project manager at IBM. In his spare time, he was helping friends and family improve their résumés, and he noticed that they were actually snapping up the jobs they were after as a result. So, he decided to take his knack for résumé writing to another level by starting a business.
Layfield provided some very useful tips on improving your résumé, personal branding, and how to leverage LinkedIn and other social platforms so that a job hunter or even people who are happy in their current position but are looking to be more marketable can improve their searchability online.
FOCUS: UNDERSTAND WHAT YOU REALLY WANT TO DO.
The internet empowers us to research what we want to be when we grow up. Before we had robust search engines like Bing and Google, we were left to figure things like this out on our own, and mostly to no success. So, Layfield says, often people just remained stuck in whatever role they found themselves. The internet allows us to dream big, look into what it will take to achieve that dream, then execute against it. It’s a new day! Seize it.
ENGAGE STRATEGICALLY ON SOCIAL MEDIA.
If you are one to shy away from being too vocal on social media, or perhaps you aren’t that great a writer, so content creation is something you’d rather stay away from, consider engaging with other people’s content instead. Layfield says that on platforms like LinkedIn, a simple “like” of someone’s content share or even a re-share can go a long way toward positioning yourself as a thought leader in any space. Just ensure the content always aligns with your personal brand.
OWN YOUR STORY.
Your uniqueness is your story, and it isn’t always pretty. People like authenticity, so sharing the learning experiences as well as the wins not only makes you more approachable, but it also makes you relatable. Layfield walks that talk by sharing about how he was fired from one job, which was a catalyst for him starting his own business. He says getting fired shouldn’t be something to be ashamed of because most people have experienced this in their careers at one time or the other.
TAILOR YOUR RÉSUMÉ TO THE JOB DESCRIPTION.
This extremely smart and practical tip is one that many people overlook. Layfield says that before your résumé makes it to the recruiter, they use algorithms that search your document for certain keywords—words from the position description. His suggestion is to ensure that your résumé has those words in it and often so that your résumé will not wind up in the “no” pile before it even sees human eyes.
BE YOUR OWN BEST ADVOCATE.
In this highly-competitive, fast-moving, digital and cluttered world that we live in, it is no longer advised to wait for someone else to merchandise your work for you. Layfield advises his clients to be their own best advocates. That means it is OK to share your successes in a grounded and non-boastful way. He told the story of how he became a BE Modern Man. When it came down to it, he nominated himself. He reasoned that he would either live up to the requirements or not; and why not practice what he preaches to his own clients. It resulted in a prestigious recognition. What if he hadn’t entered his name?
Listen to the entire episode on The Culture Soup Podcast.
Originally posted to BlackEnterprise.com on 3/31/19.