Ep 67: Achieving Brand Authenticity in A New Mass Market with Candace Peterson

WOKE-WASHING.  Pink Washing. Pride-Painting. You’ve seen it in marketing and advertising, or maybe you don’t know what any of it is.  Either way, you need to tune in for the brand new episode on Thursday.  I’m talking to the global practice lead for consumer brand marketing at one of the largest communications and integrated marketing agencies in the world, FleishmanHillard.    She and her teams are on a mission to ensure that brands “don’t borrow culture.”  Holding up the banner for authenticity, my friend Candace (Candy) Peterson will talk with me about the leadership imperative and how it can have a positive impact for brands that do their homework to understand culture, align with key values and then move forward with well-thought out campaigns. It’s a heavy lift in this digital age, but it isn’t impossible.  We’ll dive into some best practices for all you marketers out there attempting to stay out of hot water. No one wants to get dragged on Twitter.