Every month we throw a shady or outdated practice, dose of snake oil or over-hyped buzzword into the special place in marketing hell that is the Rockstar CMO Swimming Pool. This month, Ian Truscott is inspired by L. Michelle Smith as he looks to heft “omnichannel for the sake of it” off the penthouse balcony. Don’t agree? Tweet us! Dallas native, L. Michelle Smith is an author, speaker and marketing leader…
S O M E C O N V E R S A T I O N S are simply soul food. Wonderful chat with career coach @trudybourgeois who is the CEO of the Center for Workforce Excellence (CWE). She poured into me at the @elcinfo Strategic Pathways sessions at their leadership week a few years ago, and it was life changing. You will get to meet her in…
Everyone who stops in on our show is a VIP, but sometimes we have V-VIPs. This is one of them, and she is kicking off our #womenshistorymonth series “Authentically She.” Sheryl Adkins-Green is the global Chief Marketing Officer @marykayus. She is the epitome of what it means to empower women to live boldly and authentically as she lives out the mission of Mary Kaye Ashe, adding jet…
Written by Anthony Monroig Happy Friday Everyone! This week’s podcast recommendation takes us to L. Michelle Smith. She is an author, speaker and leader who has a podcast called The Culture Soup Podcast, which features interviews with some of the most innovative names in tech, business and culture. In this week’s episode she interviews John Graham Jr. he is the Global Employer Brand and Recruitment leader for…
You’re going to need another drink for this one. There is a battle brewing on the interwebs and it involves your social real estate. Are you ready? In this special, extended episode, my frat brother and fellow critical thinker joins me to go oh-so deep on the friction between personal brands and employee advocacy, I just don’t think there is anything left to say about it.Brand marketers… it’s…
Ready to move from a linear mentoring model to a surround-sound model for growing your business or career? This FREE #30MinuteMentor Masterclass will reveal how to move beyond a mere mentorship and sponsorship paradigm to a 360 model that engages air cover, ground cover and latent board members who may already be in your community. Then we will talk about how to activate the board with your value…
If you want to hear two girlfriends just talking about life, writing books, speaking and just being our best selves for our families and for us, you won’t want to miss my conversation with the fabulous @valorieburton. She will be on the show Feb 21, so mark your calendars and tell a friend! #tech #culture #business#theculturesouppodcast
Our Valentines Day episode explores online dating, relationship coaches and how the Internet is facilitating and influencing how we date and interact with each other around the topic. Aaron Jordan Jr is a veteran marketer and radio personality who has parlayed his knack for giving relationship advice into a career in speaking and writing books. He says his work is divinely inspired. Get to know “Mr. Know Your…
One question. Just one question on Facebook, and Risha Grant saw a firestorm light up on every social media feed that she has. What got everyone so fired up? Nothing fires up social media like a conversation about race. We’re going to have one on this episode, and it isn’t for the faint of heart. No one is spared. We only have one request, and that is that…
This week has been something! 3 speaking opps in 5 days has been a whirlwind, but a blessing. But I have to say that there was only one moment that topped them all. In this Media Ownership Class @mayborn.unt, I had the opportunity to add to my story thanks to something that happened that very same morning at my day job. It was a pleasure to introduce myself…