Panel Title:      “Long and Short Form Content”

We’ll discuss best practices around creating engaging short and long-form content including storytelling, how to create video narratives, tips and tools, etc.  LMS will be alongside marketing executives from HBO Max and Wasserman Media Group.  Moderated by Danielle Robay, TV Host, Journalist, Influencer.

She’s Connected Series – Background

As part of a commitment to drive positive change in gender equality and elevate women in sports, AT&T became an inaugural partner in 2020 of the WNBA Changemakers, a platform designed to supply direct support to the WNBA and its players in the ongoing business transformation across marketing, branding, and player & fan experience.

Taking brand action by investing our talent and resources to support the WNBA athletes, AT&T is proudly launching the “She’s Connected Series,” is a five-part virtual panel series to help the players grow their personal and professional brands on and off the court. Invited industry leaders, social media influencers, and entrepreneurs will share personal advice, insights and experience to building a strong brand.

Each panel session is a live (and recorded) 30-minute moderated discussion followed by a 15-minute Q&A.  The players will have the ability to replay all session recordings for review at a later date.

When:                 Monday, September 21 at 12:00PM ET (Check-in 11:00AM ET)

Where:               AT&T Media Productions Webcast

Panel Title:      “Long and Short Form Content”

Moderator:      Danielle Robay, TV Host, Journalist, Influencer

Panelists          Jennifer van Dijk, EVP, Marketing, Wasserman (CONFIRMED)

Sarah Aubrey, Head of Original Content,  HBO Max(CONFIRMED)

L. Michelle Smith, Executive & Business Coach, Founder & Author

Audience:        All WNBA players (approx. 144) are invited to participate by tuning in from IMG Academy in Bradenton, Florida where they are currently playing in the 2020 season.