Optimizing your prime real estate on LinkedIn

Are you optimizing the most important social real estate you have on #LinkedIn? I’m talking about your header and headline. It can make a huge difference on IG too if you’re about business on the platform, like I am.

Mine is always evolving to make it tighter, more concise, visual and always highlighting the “main thing.” This is your opportunity to communicate the value you bring.

I get asked constantly if the header photo matters. Yes, Sis! This is your chance to offer #socialproof. It should contain something that proves that you are who you say you are and that you do what you say you do.

* Try a photo of something that catches you in action.

* Feature a certification badge.
* Authored a book or won a prestigious award?
Highlighted it here.
* Try something that shows who you are, relevant to your value.

At the end of the day, please do not waste this area on meaningless titles and pretty abstracts or cute pets.

Show them who you are. Never leave it to someone else to guess.

If you want an awesome partner to get your LinkedIn profile on point, try my partner coach @layfieldresume . He has helped many of my clients up their profile game in just one session. Book a consultation with him and let him know I sent you. #leadership #digitalexecutivepresence