L. Michelle Smith

Why the digital divide between Latinos, whites is almost closed

By Ellen Meyers, Staff Writer The internet use gap between Latinos and whites is almost closed, as more immigrants and Latinos who speak predominantly Spanish are going online, according to a national study released Wednesday. The share of Latinos using the internet has increased from 64 percent in 2009 to 84 percent in 2015, according to a Pew Research Center report that surveyed 1,500 Latinos. Whites’ internet usage…

L. Michelle Smith explains why Rev. Run and Justine fit #InspiredMobility

By Nina Chantal L. Michelle Smith is a consumer insight expert who is blazing a trail for diversity in one of the most respected Fortune 10 companies. As the director of public relations in AT&T’s global marketing organization, her involvement in AT&T’s #InspiredMobility campaign comes as no surprise. Rolling out was able to talk with Smith and understand how Rev. Run and his wife Justine Simmons perfectly align…

Brands Drive Consumer Engagement

By Lisa Chau, Contributor Earlier this month, I attended the afternoon sessions of the Brand Innovator Summit held during Social Media Week in New York City. Ted Rubin chaired the event, which focused on how Brands Drive Consumer Engagement. Below, I’ve summarized the highlights of each session — Senior Brand Director at Heineken, Quinn Kilbury told the audience that whatever a brand is doing, it must be useful.…

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COACH & GO: LIVE, D/FW!

Lunch is on me…but you’ll walk away with new relationships, a guide that details how to own every room you walk into and others you may never see, but most importantly, you’ll leave with your head up high and ready to go back to work in a brand new way.   If you are in the Dallas/FW area, join me for this Coach & Go LIVE group session exploring executive presence in the digital age, and own your awesome!