L. Michelle Smith

7 Keys to Creativity: Unlock Your Genius

(Image: iStock/PeopleImages) Even the most creativity-averse people can tap into their creative genius It’s easy to get stuck in a rut with cookie cutter marketing strategies. How do you tap into the creative genius inside? Do you ever wonder if you even have a creative genius inside? I believe that while many creative geniuses are born, others can be made with deliberate effort. According to Psychology Today, there really…

5 Tried-and-True Ways to Build Great Business Relationships

(Image: iStock/mapodile) Building business relationships that will propel your career does not come naturally to most. Face it: superficial networking leaves some professionals wondering what could be a better use of their time. What is required in building great business relationships is having great people skills. Before you say to yourself, “I have that,” are you wondering what to do with all the business cards you’ve collected? Does LinkedIn still have…

5 Keys to Power Rapport Building for Networking

Networking is all the rage, but if you’re introverted, the idea of meeting someone cold is not appealing. So how do you optimize a brief meeting with a prospect, an industry colleague, or potential employer? In these popular speed-networking events, 5 minutes may be all the face time you get to establish a rapport — which, let’s face it, is the very beginnings of a relationship. However, it is the very foundation…

“Un-networking” for Those Who Hate the Thought of the Other Word

Not long ago, I received a call from the chief of staff (CoS) of an officer at my company, inviting me to speak to her mentoring circle about networking. Now if you are like me, I shun the idea of classic networking. I believe that I have something in my DNA that is just simply diametrically opposed to the idea. I just wasn’t built for it. I’m certain…

What Marketers Can Learn from The Carters
They are dropping entire albums with a single post to Instagram on a random Saturday afternoon. Everyone in RocNation shares about it on their handles, while most other social posts are organic from frenzied fans who are “getting their complete life.” Is new music Tuesday still a thing? Perhaps it is not if you are the parents of Blue and the twins. Beyoncé & Jay-Z are also great…
Social Media: A Digital Portal for Access, an Opportunity and a Voice
Published on October 18, 2016 on LinkedIn On Oct 6, 2016, I spoke to students, faculty and staff from a variety of universities and colleges at the 6th Annual Howard University Social Media Conference.  The topic was how social media has provided access and opportunity to marginalized communities.  I share the original script of that keynote below, and I'd love to hear about your experiences.  The keynote was…
5 Keys to Building Your Own Board of Directors
Published on March 28, 2017 on LinkedIn It’s hard to know much about how I came to thrive at the intersection of business, culture and technology without knowing a bit about my story. It is ultimately an empty narrative without a cast of individuals who have and continue to help set my course. I’m talking about my very own board of directors. You should have one too. If…
Bringing Inclusion to the Opera
Published on June 14, 2018 on LinkedIn I've been to one opera in my life, but I never returned. I shared with Opera America conference attendees why last year in a Q&A with it's CEO, Marc Scorca, after a keynote about inclusion marketing tenets. My reasons were linked to a feeling of not belonging. Anyone who looked like me was handing me a playbill or wiping up in the…
What Chicken Fries Have to Do With It
Working at a nonprofit can sometimes feel like a thankless job. Having worked with countless executive directors, along side them on boards or even as an agency partner, I've heard the stories. I've seen many local organizations open and close, unfortunately. Marketing is key to their success. Without awareness, there'll be no donors, volunteers or corporate sponsors; and that speaks directly to the bottom line. This is why…
Bringing Your Authentic Self to Work As a Black Woman — Unpacked (Part 2)
In the final installment of this 2-part series, we dive deeper with these extraordinary women and ask them what advice they have for women, especially black women, on how to successfully bring one’s authentic self to work. Many black women in corporate America lit a figurative candle in honor of the retirement of Ursula Burns, the last black woman to occupy a CEO post in a Fortune 500.…

Start typing and press Enter to search

Shopping Cart

No products in the cart.