Honors Guest Lecture at TCU

I’m headed your way,  Texas Christian University Bob Schieffer School of Strategic Communicationy.  It’s time to go deep.  I’ll bring a PR case from my experience, and we’ll dissect how dialogic ethics could have improved results.  This is an honors course, so I plan to challenge your thinking.  Thank you Dr. Lambiase and Dr. English  for having me. See you there!

Is Employee Advocacy at Odds with Building Your  Personal Brand?

Within the past several years, companies have adopted digital employee advocacy as a way to harness the power of their workforce for low-cost, high-impact marketing, sales and recruiting. Let’s face it, if you have even a dozen or more employees, it can be a powerfully compelling force for outreach. If you have hundreds of thousands of employees bought into one of the many digital platforms like Social Chorus,…

Black Journalism Veterans Share Tips on Powerful Storytelling
The energy at this year’s National Association of Black Journalists (NABJ) convention was palpable, but it was noticeably different than in years past. What made the difference? There was a deliberate focus on the power of tech to not only drive powerful storytelling, but to also liberate a profession that has typically been tethered to news desks. It was four days to consider the possibilities of media ownership,…

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