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Within the past several years, companies have adopted digital employee advocacy as a way to harness the power of their workforce for low-cost, high-impact marketing, sales and recruiting. Let’s face it, if you have even a dozen or more employees, it can be a powerfully compelling force for outreach. If you have hundreds of thousands of employees bought into one of the many digital platforms like Social Chorus,…
(Lin-Manuel Miranda. Image: Flickr/Steve Jurvetso) Marketers can take a cue from Broadway in time for a new mass market The year was 2009. As the story goes, the White House invited a 30-year-old Broadway actor to perform lines from his current production, but this request was a little different than usual. According to NPR, the invitation also gave Lin-Manuel Miranda the option of performing anything else he might want in “the American tradition.”…
(Image: iStock/PeopleImages) Even the most creativity-averse people can tap into their creative genius It’s easy to get stuck in a rut with cookie cutter marketing strategies. How do you tap into the creative genius inside? Do you ever wonder if you even have a creative genius inside? I believe that while many creative geniuses are born, others can be made with deliberate effort. According to Psychology Today, there really…
