Marketing

Is Employee Advocacy at Odds with Building Your  Personal Brand?

Within the past several years, companies have adopted digital employee advocacy as a way to harness the power of their workforce for low-cost, high-impact marketing, sales and recruiting. Let’s face it, if you have even a dozen or more employees, it can be a powerfully compelling force for outreach. If you have hundreds of thousands of employees bought into one of the many digital platforms like Social Chorus,…

‘Hamilton’s’ Miranda, Music and Mobile Equals Business Marketing Magic)

(Lin-Manuel Miranda. Image: Flickr/Steve Jurvetso) Marketers can take a cue from Broadway in time for a new mass market The year was 2009. As the story goes, the White House invited a 30-year-old Broadway actor to perform lines from his current production, but this request was a little different than usual. According to NPR, the invitation also gave Lin-Manuel Miranda the option of performing anything else he might want in “the American tradition.”…

7 Keys to Creativity: Unlock Your Genius

(Image: iStock/PeopleImages) Even the most creativity-averse people can tap into their creative genius It’s easy to get stuck in a rut with cookie cutter marketing strategies. How do you tap into the creative genius inside? Do you ever wonder if you even have a creative genius inside? I believe that while many creative geniuses are born, others can be made with deliberate effort. According to Psychology Today, there really…

What Marketers Can Learn from The Carters
They are dropping entire albums with a single post to Instagram on a random Saturday afternoon. Everyone in RocNation shares about it on their handles, while most other social posts are organic from frenzied fans who are “getting their complete life.” Is new music Tuesday still a thing? Perhaps it is not if you are the parents of Blue and the twins. Beyoncé & Jay-Z are also great…
What Chicken Fries Have to Do With It
Working at a nonprofit can sometimes feel like a thankless job. Having worked with countless executive directors, along side them on boards or even as an agency partner, I've heard the stories. I've seen many local organizations open and close, unfortunately. Marketing is key to their success. Without awareness, there'll be no donors, volunteers or corporate sponsors; and that speaks directly to the bottom line. This is why…

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