Marketing

NSC Personal Brand Builder JetPack Group Coaching

Now may not seem like the right time to invest in your personal brand, but it is actually the EXACT time to do so. If the marketplace was competitive before, it’s 10xs more so.  With millions filing for unemployment, big businesses laying off and cutting back and no real end to the health crisis and economic unrest in sight. I’m a serial entrepreneur.  I launched my first agency…

LMS on Rockstar CMO FM Podcast

If you are looking for a wonderfully, easy to listen to, personal and no holds barred conversation about the impact of this civil rights movement on business, marketing and the workplace, take a listen to this podcast gem all the way from London. It’s safe to say that @rockstarcmo is one good reason the UK audience for @theculturesoup keeps my show in the Top 200 across the pond.…

#BLM Gets Mammy Kicked to the Curb–Where She Should Be–Here’s Why it Matters Today

    More than a year ago, I set out as a credentialed executive & business coach, on a mission to support women, women of color in their efforts to lead in a fractured digital economy and a workplace that sees us as outsiders.  So it stands to reason that as part of my “tech, culture and business” value proposition which is deeply rooted in my story, I’d come for the…

NSC Personal Brand Builder JetPack Virtual Lunch & Learn

Now may not seem like the right time to invest in your personal brand, but it is actually the EXACT time to do so. If the marketplace was competitive before, it’s 10xs more so.  With millions filing for unemployment, big businesses laying off and cutting back and no real end to the health crisis and economic unrest in sight. I’m a serial entrepreneur.  I launched my first agency…

13 Steps Brands Must Take To Improve Diversity & Inclusion

The year was 2013. I was minding my own business, rocking my 3-month-old to sleep after her midday bottle when my smartphone lit up. It was my first supervisor, a partner at a massive agency. He was embedded at a company that used to be a client, and that I had incredible respect for. Ultimately, he asked me to come work for that company. I wasn’t in the…

Introducing NSC Personal Brand Builder Jet Pack, A Micro-Course

Dear Friends… I finally got my Tuesdays and Thursdays back now that I’ve closed out the semester at TCU and my daughter has closed out home school for the year.  So, I’m back to writing away on my book.  I’m reflecting on some decisions I made more than 2 years ago that enabled me to do this. The year was 2018. I was working with my web designer…

LMS Partners with Video CRM Bonjoro

How are you staying connected with your community of clients and prospects? I mean, beyond that email newsletter they’ve gotten so use to that they rarely open? I mean, beside the notes that come from your CRM platform? How are you surprising and delighting them? What are you doing that is just for them and no one else? If you are wondering how to get people to open…

7 Questions for Small Businesses to Keep You Moving Forward During the Covid-19 Slowdown

SMALL BUSINESSES… This is not a time to freeze., my friend. Keep moving forward. You might find that this slowdown could provide more opportunity than you first expected. Here are 7 questions to consider to get you through the slowdown: ????????‍???? If your main line of business stands to lose revenue, what secondary or tertiary line of business can you lean into with resources and strategy? ????????‍???? What…

Ep 85: Employer Brand & Culture: The Coaching Corner with John Graham Jr.

  What happens when #EmployerBranding is crossed with #DEI? I’m not making a funny. It’s the cocktail every company needs in order to get serious about their internal culture and brand. Straight. No chaser. Tomorrow, #TSCPCoachingCorner is back at a NEW TIME: catch me chatting it up with special guest John Graham Jr. who is an expert in the area of employer branding, culture and diversity, equity &…

Ep 83: Storytelling for the Culture with Christina Steed

She is the quiet storm behind some of the biggest multicultural integrated marketing and communications programs on the planet and what’s more she is my sisterfriend! She is an adjunct Professor at DePaul University and the creator and host of the @firstsoverforty podcast and she is a storyteller #fortheculture. We talk about the importance of multicultural marketing, developing your cultural intelligence, appropriation, @tiktok and so much more.

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