Marketing

Ep 64: Do You Know the Power of  Your Influence and Your Dollar? with Cheryl Grace

If we can deplete supplies of chicken sandwiches and clear the shelves of sweet potato pies, what would happen if we withheld our influence and dollars? We could kill industries, but we are too busy consuming to know it. Nielsen SVP Cheryl Grace joins me on Thursday’s show to talk black influence and the black dollar. Tune in for our regular edition wherever fine podcasts drop. Oh, and……

Ep 61: Resurrecting an Iconic Beauty Brand with Teneya Gholston

You know, one of the best ways to get to know someone is to be in the trenches with them. In this case, it was the trenches of the beauty business. If you don’t know who this is, you need to. She is the driving force behind the revival of one of the most iconic brands in black beauty culture, and I’m proud to say that I got……

Ep 54: The Basics of Creating Raving, Loyal Fans Online with Lamar Tyler

When Lamar Tyler sets his mind to something, it gets done, let me tell you! When I first met him and his lovely wife Ronnie, I was extremely impressed. Let me first say that the bloggers of today are not cut from the same cloth as the ones my teams first worked with in 2008…I’m talking about Lamar and Ronnie, Patrice Yursik, aka Afrobella, Luvvie Ajayi…I think you……

Ep 50: Change Happens from the Inside Out, with Jeffrey L. Bowman

THIS IS META. Listen, this won’t be your surface conversation about D&I. This brother goes deep… and only the businesses who are serious about real change will even begin to understand where he’s coming from and how he is activating for real change. @jeffreylbowman and I see eye-to-eye on several things, and that is that real change starts from the inside out. Find out how his journey as……

Tales from the Tour Bus: Catch-up with L. Michelle Smith

Back in The London Calling Issue, we went backstage with Dallas native, L. Michelle Smith, a classically-trained mezzo soprano, author, speaker and marketing leader with over 25 years of experience as a communicator and integrated marketer. In this issue, Ian Truscott hops on the tour bus and catches up with this executive and business coach and entrepreneur. Hi Michelle, we went Backstage with you back in January, since then…

Ep 49: Protected By Purpose with Dorinda Walker

Completely geeked to have this marketing legend on the show—fellow LEAD360 faculty member and downright world beater, Dorinda Walker You have GOT to hear her story. Talk about unprecedented resilience! It was a joy to discuss #blackwomensequalpayday, what happens when you brand shines too brightly for your employer and what really needs to happen at companies to ensure equity and inclusion… on tomorrow’s episode of The Culture Soup Podcast®️!……

Ep 45: Meet the Brandpreneur with Nick Nelson

Because I’m committed to getting YOUR brand right, you need to meet this guy, Nick F. Nelson, aka The BRANDPRENEUR. We go deep—on answering the question what problem you solve, to understanding your audience, to the power of images in telling your story. Nick is a fellow LEAD360 faculty member, and he hosted the Masterclass right next door to mine at this year’s Lead 360 Combine. Find out……

Expansion Means More for Your Brands, Personal and Corporate

  Friends, It’s a joy to spread my wings further, providing professional services in the corporate and agency realm. I wanted to share with you that no silos communications llc is expanding by popular demand to include strategic communications consulting as well as PR and Integrated Marketing counsel and execution. Surprise! The beauty in this venture is that it is a powerful combination with the leadership development consulting,…

Ep 43: #ThrowbackThursday Employee Advocacy with John Graham Jr.

We’re reaching back into the crates and pulling the most downloaded episode of all times with this employee advocacy guru, and my friend John Graham, Jr.  A special tribute to Jinja beverage company founder Reuben Canada is also included at the end of the episode.  RIP, Reuben, your friends, John and L Michelle. Podcast: Play in new window | Download Podcast: Play in new window | Download

Great Day 1 of Business Coaching at The Black Enterprise FWD

Great day! Started slow, but I’m the queen of strategic pivots. Hit the cyber pavement and also asked the signup crew to broaden my coaching topic (people keep putting me in the marketing box and missing out on the small business maven) and BOOM—- multiple happy clients and a full docket for tomorrow!  Here are some broad-brush take aways from some sessions: 1) University Professor and Author looking…

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