Marketing

Ep 24: For the Culture with Roy Broderick, Jr. and Eshena D. Roman

When two colleagues met at an agency and felt the urge to do multicultural marketing the right way, they went with their intuition.  They made the leap into entrepreneurship, and just two years later, their business is a formidable competitor in the space.  I’m talking about Roy Broderick, Jr. and Eshena D. Roman of Intuition Consulting of ATL.  I’ve worked along side them, and they have a something……

Into the Pool #12: Omnichannel for the Sake of Omnichannel

Every month we throw a shady or outdated practice, dose of snake oil or over-hyped buzzword into the special place in marketing hell that is the Rockstar CMO Swimming Pool. This month, Ian Truscott is inspired by L. Michelle Smith as he looks to heft “omnichannel for the sake of it” off the penthouse balcony. Don’t agree? Tweet us! Dallas native, L. Michelle Smith is an author, speaker and marketing leader…

Ep 19: Authentically SHE, Pt 1 with Sheryl Adkins-Green, CMO Mary Kay

  Everyone who stops in on our show is a VIP, but sometimes we have V-VIPs. This is one of them, and she is kicking off our #womenshistorymonth series “Authentically She.” Sheryl Adkins-Green is the global Chief Marketing Officer @marykayus. She is the epitome of what it means to empower women to live boldly and authentically as she lives out the mission of Mary Kaye Ashe, adding jet……

LinkedIn Reviews Episode 18 of TCSP with John Graham

  Written by Anthony Monroig Happy Friday Everyone! This week’s podcast recommendation takes us to L. Michelle Smith. She is an author, speaker and leader who has a podcast called The Culture Soup Podcast, which features interviews with some of the most innovative names in tech, business and culture. In this week’s episode she interviews John Graham Jr. he is the Global Employer Brand and Recruitment leader for…

Rockstar CMO Reviews TCSP Ep 12

Two Rockstars, One Podcast: L. Michelle Smith talks to Ted Rubin Ian Truscott | Rockstar CMO   his month two of our favorite Rockstar CMOs got together, as L. Michelle Smithwelcomed Ted Rubin to The Culture Soup podcast to talk personal branding. Here we share why we’re shouting for an encore. L. Michelle Smith – who recently sat down with me for a Backstage Q&A – has launched a podcast,……

5 Ways to Power Up Your Digital Footprint

  Googled yourself lately? What did you notice?  Are you satisfied with the impression you leave for those who find you?  Are you non-existent?   In the article about “Un-Networking…,”  I shared the idea of being attractive. A good way to do that is to be intentional about your digital footprint. It might be the most efficient way to deliver a positive and notable personal brand. According to…

Ep 9: #DearSummerG with Summer Galvez

While the Women in the Workplace study from McKinsey and the LeanIn organization call black women “double outsiders,” these women of color are creating their own spaces with entrepreneurship.  Meet one of my kindred spirits who has carved out a niche with her own marketing and web design agency…and a new project that she announces exclusively on our show.  It’s what spurs a whole conversation between the two……

Is Employee Advocacy at Odds with Building Your  Personal Brand?

Within the past several years, companies have adopted digital employee advocacy as a way to harness the power of their workforce for low-cost, high-impact marketing, sales and recruiting. Let’s face it, if you have even a dozen or more employees, it can be a powerfully compelling force for outreach. If you have hundreds of thousands of employees bought into one of the many digital platforms like Social Chorus,…

‘Hamilton’s’ Miranda, Music and Mobile Equals Business Marketing Magic)

(Lin-Manuel Miranda. Image: Flickr/Steve Jurvetso) Marketers can take a cue from Broadway in time for a new mass market The year was 2009. As the story goes, the White House invited a 30-year-old Broadway actor to perform lines from his current production, but this request was a little different than usual. According to NPR, the invitation also gave Lin-Manuel Miranda the option of performing anything else he might want in “the American tradition.”…

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