Filling your #Linkedin timeline with “corporate rah rah?” …and that’s a good look for whom, again, Sis? It’s time to do better. Your #nscrockstarleadership tip of the day is to leverage the 80:20 rule for employee advocacy, because it really is a win-win for you and your company. Over rotate, and you’ve just squandered your social media real estate…and for companies that have a far bigger marketing budget than you do.…
FREE TRAINING: CREATING CONTENT THAT SELLS Content is the fuel that keeps this social media engine going. As such, for those of you who leverage content to sell your services or your insights, it can be difficult coming up with fresh ideas. During this free webinar, I will teach you how to create content that converts no matter what social media platform you’re on. Join the BRANDPRENUER community this Thursday, July 16,…
Now may not seem like the right time to invest in your personal brand, but it is actually the EXACT time to do so. If the marketplace was competitive before, it’s 10xs more so. With millions filing for unemployment, big businesses laying off and cutting back and no real end to the health crisis and economic unrest in sight. I’m a serial entrepreneur. I launched my first agency…
If you are looking for a wonderfully, easy to listen to, personal and no holds barred conversation about the impact of this civil rights movement on business, marketing and the workplace, take a listen to this podcast gem all the way from London. It’s safe to say that @rockstarcmo is one good reason the UK audience for @theculturesoup keeps my show in the Top 200 across the pond.…
More than a year ago, I set out as a credentialed executive & business coach, on a mission to support women, women of color in their efforts to lead in a fractured digital economy and a workplace that sees us as outsiders. So it stands to reason that as part of my “tech, culture and business” value proposition which is deeply rooted in my story, I’d come for the…
Now may not seem like the right time to invest in your personal brand, but it is actually the EXACT time to do so. If the marketplace was competitive before, it’s 10xs more so. With millions filing for unemployment, big businesses laying off and cutting back and no real end to the health crisis and economic unrest in sight. I’m a serial entrepreneur. I launched my first agency…
The year was 2013. I was minding my own business, rocking my 3-month-old to sleep after her midday bottle when my smartphone lit up. It was my first supervisor, a partner at a massive agency. He was embedded at a company that used to be a client, and that I had incredible respect for. Ultimately, he asked me to come work for that company. I wasn’t in the…
Dear Friends… The year was 2018. I was working with my web designer on my website. It would be my birthday present to myself. After being pretty high profile on behalf of the Fortune 10 I was working with, it was time to be decisive about my own brand. It was around this time that people started to see the yellow and black motif, but this wasn’t simply…
How are you staying connected with your community of clients and prospects? I mean, beyond that email newsletter they’ve gotten so use to that they rarely open? I mean, beside the notes that come from your CRM platform? How are you surprising and delighting them? What are you doing that is just for them and no one else? If you are wondering how to get people to open…
SMALL BUSINESSES… This is not a time to freeze., my friend. Keep moving forward. You might find that this slowdown could provide more opportunity than you first expected. Here are 7 questions to consider to get you through the slowdown: ???????????? If your main line of business stands to lose revenue, what secondary or tertiary line of business can you lean into with resources and strategy? ???????????? What…