Marketing

7 Questions for Small Businesses to Keep You Moving Forward During the Covid-19 Slowdown

SMALL BUSINESSES… This is not a time to freeze., my friend. Keep moving forward. You might find that this slowdown could provide more opportunity than you first expected. Here are 7 questions to consider to get you through the slowdown: 👩🏽‍💻 If your main line of business stands to lose revenue, what secondary or tertiary line of business can you lean into with resources and strategy? 👩🏽‍💻 What…

Ep 85: Employer Brand & Culture: The Coaching Corner with John Graham Jr.

  What happens when #EmployerBranding is crossed with #DEI? I’m not making a funny. It’s the cocktail every company needs in order to get serious about their internal culture and brand. Straight. No chaser. Tomorrow, #TSCPCoachingCorner is back at a NEW TIME: catch me chatting it up with special guest John Graham Jr. who is an expert in the area of employer branding, culture and diversity, equity &……

Ep 83: Storytelling for the Culture with Christina Steed

She is the quiet storm behind some of the biggest multicultural integrated marketing and communications programs on the planet and what’s more she is my sisterfriend! She is an adjunct Professor at DePaul University and the creator and host of the @firstsoverforty podcast and she is a storyteller #fortheculture. We talk about the importance of multicultural marketing, developing your cultural intelligence, appropriation, @tiktok and so much more. Podcast:……

Ep 82: #Throwback Thursday Finding Value in the Backyard Barbecue with Bella Vasta

We are throwing it back to Episode 30.  Seems like lightyears ago, but there’s still money on Facebook.  Have you found it yet?  Folks swear by the FB groups.  Learn how to build your own FB Group funnel with small business expert Bella Vasta.  She’s been known to make a smooth 10K in less than two weeks with different techniques.  Also find out how the word NO is……

Ep 79: #TCSPCoachingCorner on #LinkedInLIVE

Today’s topic is employee advocacy and how to make it work together with your personal brand. Many times the two clash, so we’ll have some insights for the brands that are trying to leverage the concepts and the leaders who are trying to build their brands simultaneously. Podcast: Play in new window | Download Podcast: Play in new window | Download

Ep 73: Looking into Marketing’s Crystal Ball with Ian Truscott

WHO’S READY FOR SOME MARKETING INSIGHTS AND TRENDS FROM ACROSS THE POND? Meet the editor of @rockstarcmo @iantruscott from Great Britain. He stays on the pulse of everything cutting edge in marketing by amplifying the voices of the rockstar execs around the globe. I’ve been extremely fortunate to be featured a few times, but I want you to hear what he’s hearing from CMOs about what the new decade……

Ep 64: Do You Know the Power of  Your Influence and Your Dollar? with Cheryl Grace

If we can deplete supplies of chicken sandwiches and clear the shelves of sweet potato pies, what would happen if we withheld our influence and dollars? We could kill industries, but we are too busy consuming to know it. Nielsen SVP Cheryl Grace joins me on Thursday’s show to talk black influence and the black dollar. Tune in for our regular edition wherever fine podcasts drop. Oh, and……

Ep 61: Resurrecting an Iconic Beauty Brand with Teneya Gholston

You know, one of the best ways to get to know someone is to be in the trenches with them. In this case, it was the trenches of the beauty business. If you don’t know who this is, you need to. She is the driving force behind the revival of one of the most iconic brands in black beauty culture, and I’m proud to say that I got……

Ep 54: The Basics of Creating Raving, Loyal Fans Online with Lamar Tyler

When Lamar Tyler sets his mind to something, it gets done, let me tell you! When I first met him and his lovely wife Ronnie, I was extremely impressed. Let me first say that the bloggers of today are not cut from the same cloth as the ones my teams first worked with in 2008…I’m talking about Lamar and Ronnie, Patrice Yursik, aka Afrobella, Luvvie Ajayi…I think you……

Ep 50: Change Happens from the Inside Out, with Jeffrey L. Bowman

THIS IS META. Listen, this won’t be your surface conversation about D&I. This brother goes deep… and only the businesses who are serious about real change will even begin to understand where he’s coming from and how he is activating for real change. @jeffreylbowman and I see eye-to-eye on several things, and that is that real change starts from the inside out. Find out how his journey as……

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