Two Rockstars, One Podcast: L. Michelle Smith talks to Ted Rubin Ian Truscott | Rockstar CMO his month two of our favorite Rockstar CMOs got together, as L. Michelle Smithwelcomed Ted Rubin to The Culture Soup podcast to talk personal branding. Here we share why we’re shouting for an encore. L. Michelle Smith – who recently sat down with me for a Backstage Q&A – has launched a podcast,……
Googled yourself lately? What did you notice? Are you satisfied with the impression you leave for those who find you? Are you non-existent? In the article about “Un-Networking…,” I shared the idea of being attractive. A good way to do that is to be intentional about your digital footprint. It might be the most efficient way to deliver a positive and notable personal brand. According to…
While the Women in the Workplace study from McKinsey and the LeanIn organization call black women “double outsiders,” these women of color are creating their own spaces with entrepreneurship. Meet one of my kindred spirits who has carved out a niche with her own marketing and web design agency…and a new project that she announces exclusively on our show. It’s what spurs a whole conversation between the two……
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Within the past several years, companies have adopted digital employee advocacy as a way to harness the power of their workforce for low-cost, high-impact marketing, sales and recruiting. Let’s face it, if you have even a dozen or more employees, it can be a powerfully compelling force for outreach. If you have hundreds of thousands of employees bought into one of the many digital platforms like Social Chorus,…
(Lin-Manuel Miranda. Image: Flickr/Steve Jurvetso) Marketers can take a cue from Broadway in time for a new mass market The year was 2009. As the story goes, the White House invited a 30-year-old Broadway actor to perform lines from his current production, but this request was a little different than usual. According to NPR, the invitation also gave Lin-Manuel Miranda the option of performing anything else he might want in “the American tradition.”…
(Image: iStock/PeopleImages) Even the most creativity-averse people can tap into their creative genius It’s easy to get stuck in a rut with cookie cutter marketing strategies. How do you tap into the creative genius inside? Do you ever wonder if you even have a creative genius inside? I believe that while many creative geniuses are born, others can be made with deliberate effort. According to Psychology Today, there really…
