My guest Thursday believes the answer lies in the concept of culture and not necessarily segmentation. Ring a bell? In my last days in integrated marketing, I was applying the same principal (inclusion marketing). Leslie is now applying it to people resources in organizations. My conversation with Leslie Short Founder of The Cavu Group couldn’t have been more timely, as themes from my latest message to DE&I decision…
Headline: She runs a brand new department at her agency and is hiring new team members. Industry: Public Relations How it was: She joined an ad agency that didn’t see the value of PR, and therefore her own value as a strategic communicator. On the journey: She leveraged relationships at the top of the food chain, merchandised her excellence while growing client demands for more PR services. Though…
Are you still trying to crack the nut on #TikTok? Looking at my newsfeed, I’ll venture to say, “Yes.” No shade, Sis. I’m here to help.I sat down with my brand partners and clients at @zapier recently to share some insights. You can find the full story at zapier.com/blog/TikTok-marketingtipsI do social media training for corporate executives, university officials, non profit officers and business large and small. Reach out…
I had the massive pleasure of joining THE Leah Frazier of Think Three Media or her new and HOT podcast, PR Yourself to have a deep conversation about how to show up as a leader, in business and beyond. Here, we talk about how get your dream client to chase you, not the other way around. Stop chasing! Here’s a glimpse. I’m proud that I can now call…
The year was 2008, and my agency team was attempting to convince a couple large brands to try social media as part of their strategic communications plan. It was tough. Platforms like Twitter had only been live for about a year, and many of the marketing clients wanted to know how they’d be able to track sales from their activities. Still others pointed to bigger brands that hadn’t…
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As I work in my private coaching practice, which blends leadership development and strategic communications, I find it interesting to hear how so many professionals are being required to have dozens of “camera-on” conversations and appearances every day. It isn’t without its awkwardness either—the work-from-home environment has collided simultaneously with online school at home for many of us, and, well, camera-on isn’t always possible. Imagine giving a keynote…
Filling your #Linkedin timeline with “corporate rah rah?” …and that’s a good look for whom, again, Sis? It’s time to do better. Your #nscrockstarleadership tip of the day is to leverage the 80:20 rule for employee advocacy, because it really is a win-win for you and your company. Over rotate, and you’ve just squandered your social media real estate…and for companies that have a far bigger marketing budget than you do.…
FREE TRAINING: CREATING CONTENT THAT SELLS Content is the fuel that keeps this social media engine going. As such, for those of you who leverage content to sell your services or your insights, it can be difficult coming up with fresh ideas. During this free webinar, I will teach you how to create content that converts no matter what social media platform you’re on. Join the BRANDPRENUER community this Thursday, July 16,…
Now may not seem like the right time to invest in your personal brand, but it is actually the EXACT time to do so. If the marketplace was competitive before, it’s 10xs more so. With millions filing for unemployment, big businesses laying off and cutting back and no real end to the health crisis and economic unrest in sight. I’m a serial entrepreneur. I launched my first agency…