innovation

The Culture Soup Podcast: Teaser with Reuben Canada, JinJa

Your Host L. Michelle Smith provides just a taste of what The Culture Soup Podcast has to offer with a snippet from an upcoming interview with friend, founder and CEO of the beverage company JinJa, Reuben Canada.  Canada talks about his philosophy on health, his inspiration for it, and his mentors.  Enjoy! Podcast: Play in new window | Download Podcast: Play in new window | Download

7 Keys to Creativity: Unlock Your Genius

(Image: iStock/PeopleImages) Even the most creativity-averse people can tap into their creative genius It’s easy to get stuck in a rut with cookie cutter marketing strategies. How do you tap into the creative genius inside? Do you ever wonder if you even have a creative genius inside? I believe that while many creative geniuses are born, others can be made with deliberate effort. According to Psychology Today, there really…

What Chicken Fries Have to Do With It
Working at a nonprofit can sometimes feel like a thankless job. Having worked with countless executive directors, along side them on boards or even as an agency partner, I've heard the stories. I've seen many local organizations open and close, unfortunately. Marketing is key to their success. Without awareness, there'll be no donors, volunteers or corporate sponsors; and that speaks directly to the bottom line. This is why…

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