social media

Recap: The Case for Culture in Marketing – AMA Wichita

“Build a culturally inclusive team. Empower team members to speak up.” ~L. Michelle Smith, 5 Keys for Winning with Cultures in Inclusion Marketing The September AMA Wichita Luncheon was an eye-opening experience for many. L. Michelle Smith, CEO and Founder of No Silos Communications LLC, shared the case for culture in marketing. She explained and gave specific examples of how we as marketers are responsible for creating a…

5 Ways to Power Up Your Digital Footprint

  Googled yourself lately? What did you notice?  Are you satisfied with the impression you leave for those who find you?  Are you non-existent?   In the article about “Un-Networking…,”  I shared the idea of being attractive. A good way to do that is to be intentional about your digital footprint. It might be the most efficient way to deliver a positive and notable personal brand. According to…

#WomenInTech 4-Part Series Talks Public Relations in Tech with L Michelle Smith

Frank talk about her career.journey, mentorship, public relations, tech and social media and inclusion in marketing in four parts…in the AT&T Business #WomenInTech series. This is part 1.   Part 2 looks at the importance of social media as technology advances in PR and Marketing…and a little about Artificial Intelligence. Part 3 gets personal, with a conversation about my daughter, being authentic and a little about inclusion. Part…

‘A Seat At Luvvie’s Table’ Was An Opportunity For Black Women To Be Reaffirmed

By Luvvie Ajayi for Huffington Post This piece was originally published on AwesomelyLuvvie.com My resistance coping tactic is to surround myself with Black women. One thing that was re-affirmed to me after November 8 is that if I can’t count on anyone else, I can ALWAYS count on Black women. So since then, I’ve enveloped myself in a blanket woven by the love of sisters. Sisters. From blood…

‘Hamilton’s’ Miranda, Music and Mobile Equals Business Marketing Magic)

(Lin-Manuel Miranda. Image: Flickr/Steve Jurvetso) Marketers can take a cue from Broadway in time for a new mass market The year was 2009. As the story goes, the White House invited a 30-year-old Broadway actor to perform lines from his current production, but this request was a little different than usual. According to NPR, the invitation also gave Lin-Manuel Miranda the option of performing anything else he might want in “the American tradition.”…

What Marketers Can Learn from The Carters
They are dropping entire albums with a single post to Instagram on a random Saturday afternoon. Everyone in RocNation shares about it on their handles, while most other social posts are organic from frenzied fans who are “getting their complete life.” Is new music Tuesday still a thing? Perhaps it is not if you are the parents of Blue and the twins. Beyoncé & Jay-Z are also great…

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