When Texas Christian University (TCU) launched a multi-million dollar rebranding campaign, it wanted to focus on human interest storytelling that truly embodied the essence of the university and its values. Revolving around work that is being done for the greater good, it canvassed thousands of alumni and faculty and decided on eight, each representing the colleges within TCU. One day in 2017, the dean of the TCU Bob Schieffer School of Communications paid a visit to Michelle’s job. The two chatted over coffee about her career and the direction the school was taking to dial up diversity and inclusion within its faculty and student body. A few weeks later, Michelle received a call from the dean who shared that Michelle would be one of the eight faces to be included in their new TCU Lead On campaign, representing the Schieffer College where she’d received her master of science in media studies. The core of the campaign would revolve round a digital documentary housed on the TCU Lead On website, a national TV commercial that would air during the halftime of most TCU football games, radio ads on NPR, 30 digital billboards in DFW alone, bus panels and street banners.

L. Michelle Smith was chosen to represent the values of Civility, Integrity and Perseverance for the Schieffer College. She is a proud horned frog, and is equally as thrilled to serve on the Schieffer College’s Board of Visitors where she has a seat at the table to impact the future of her alma mater and the students who attend.

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 Rock the Platform Webinar 2.24.20

I’ll be hosting a webinar on Feb 24,2020 that will not only share more about the 1:1 counsel and support my team provides, but it will provide you with 5 actionable strategies to shift your approach to speaking opportunities and transform them in to brand-boosting, business-generating appearances that attract prospects, employers and deals. I’m talking about revenue generation, even for those non-paid speaking opportunities.  How?   You gotta sign up to hear this. It’s time you stopped thinking of these appearances as a time to regurgitate talking points.  Are you ready to get serious now?  We’ll have sessions throughout the day to fit your schedule.